LOS DEL RÍO • MANAGEMENT

Neoclor

Neoclor

Year
2017
Comunication Agency
Family agencia

After a great impact in the 80s, the brand of cleaning products NEOCLOR went back to the points of sale and the lives of consumers, including a new version of its classic jingle.
Antonio y Rafael, Los del Río, were the stars of this revival, lending their image and voice to an intense campaing that took advantage of the great success, the notoriety, the impact and the deep repercussion that they currently have.
A great communication strategy that was inspired by sales techniques based on the nostalgic component.

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